By M. H. ?Mac" McIntosh
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.
Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.
The survey was completed by 280 of 940 subscribers who received and read a special edition of the enewsletter Sales Lead Report.
When asked if they test marketing communications tactics before rolling them out:
- Less than 5% (4.5%) said they always test;
- Less than 20% (19.5%) said they usually test;
- 27% reported they occasioonally test;
- Nearly 34% (33.7%) said they seldom test;
- 15% (15.2%) said they never test.
Security DoorsProtecting our homes and our families from danger is at the top of all our agendas especially in today`s current times. While there are many ways to stop an intruder or burglar from coming towards our doors and windows, we need other defences in place so that our doorways can`t become easy access paths for these people. One item that we can use for this is
Security Doors. While
Security Doors may look like our ordinary insect repelling mesh doors or even normal front doors, this is not the reality at all. For these doors are constructed of material that makes it extremely difficult for an intruder to break into. There are also security features that are built into the door. So anyone who wants to force open the door by disabling any wires will have great difficulty. If you do like the idea of having added protection for your home then you should look for security companies that can provide you with high quality
Security Doors for your home. You can find these companies and view their entire stock on the web and of course you can order them direct too.
Plant Hire SoftwareI`ll bet it`s a chore looking after plant hire equipment and trying to keep a track of it at all times. If you are a site manager and are responsible for the movement of hire equipment from one site to another, I`m guessing that it can prove to be quite a balancing act most days. If you had some form of
Plant Hire Software wouldn`t this make life a little easier as you could control the movement of the plant from the site office? A new software system is available for the c
Infection ControlAre you looking for a purifier or a steriliser to help you with
Infection Control in your environment? There are a fabulous range of products on the market, all designed to help you create the right environment that you need to help people get healthy and stay that way. There are two main types of purifiers ? in duct air purifiers or ducted purifiers. The in duct purifiers help combat
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Infection Control units are the tool of choice for facilities managers, looking to prevent infection spread through their buildings, and can even be a useful building defence against some forms of bio-terrorism. Ducted purifiers are designed to be installed as part of the duct system with the complete air flow passing through. Applications include smoking rooms, hotels, laboratories, hospitals, waiting rooms, industrial process supply air, amongst many others.
